Company and Product Strategy

So what can you do to help ensure that your company and new product will be a winner? The answer is simple: make sure that you are creating the right product for the right customer at the right time and for the right price. Market Progress International can help you understand your market and your opportunities, and help you create products that will delight customers and force competitors to play catch-up.

Product and Market Analysis

• Research
• Segmentation
• Geographical

Analyst Strategy and Relations

We have been effective with our analyst strategy and relations programs for technology companies. We work to ensure company and product strategy along with company performance are communicated clearly within the analyst community.

Effective Processes

Large or small, companies need to have effective processes to maximize profitability while minimizing costs. Our focus is around sales, marketing, and product delivery systems.

Partner and Alliance Programs

Partnership and alliance programs allow your company to build a complementary and valuable relationship with your partners. Programs are designed to create new avenues for delivering and implementing solutions.

All members of the alliance meet the same high standards for market knowledge, vision, integrity and customer satisfaction your company sets for itself. Members can be in one or more of the following programs: Technology, Consulting, Application, Outsourcing, OEM, Reseller or Affiliate.

Marketing Programs

Once the strategy has been set and product has been defined it is time to focus on marketing programs. Market programs must be effectively promoted by leveraging today’s technology and traditional know-how. At Market Progress International, we work closely with you to develop a plan of action that prioritizes business objectives all the while taking into consideration your marketing budget. In today’s competitive environment, it is especially important to achieve maximum return on investment (ROI) for your marketing and advertising dollars and efforts. Our belief is that all initiatives must be quantifiable and results-driven.

Mergers and Acquisitions

We have experience with both domestic and international M&A. We can provide assessment and guidance around management, product, sales, marketing and operations.

Flex Executive

• Provide strategic marketing leadership.
• Give strategic counsel at the senior level, develop marketing strategy and plans, manage existing staff and resources, and accomplish the short-term and long-term marketing goals of the firm.
• Benefit from senior level marketing management expertise at a fractional price
• Ideal for startups without the resources or leverage to bring on a full time marketing leader

Interim Management

• Provide strategic marketing leadership. Give strategic counsel at the senior level, develop marketing plans, manage existing staff and resources, and accomplish the short-term marketing goals of the firm.
• Ensure team focus through management transition
• Startups without the resources or leverage to bring on a full time marketing leader
• Organizations of any size who need to backfill for a temporary leave
• Firms in transition who are unable to commit to a permanent position