The Use of Technology In Marketing

Using technology within marketing to achieve better efficiency, more consistency, improved customer relations, polished brand image, new distribution channels, higher revenues, and much higher profits.

For marketing technology, Market Progress International is uniquely qualified due to its managing director, Kip Heuertz, starting his career in systems engineering before transitioning to marketing, including eight years at the executive level. Market Progress International has experience developing strategy and execution for marketing and sales infrastructure through the implementation of customer relationship (CRM), web content management systems, contact centers, and e-commerce systems. Through product and marketing strategy, Market Progress International has guided companies to achieve top status for market share.

  • Why is Marketing Technology important to your organization?
    • Large companies – efficiency, knowing your customer, consistent message
    • Small companies – looking big, very professional
  • Architecture and Platforms
  • CRM Customer databases – sales, marketing, and customer service
  • Content Management Systems – Websites – Inside and outside the company
  • E-Commerce
  • Contact Centers
  • Campaign Management Systems
  • Self-service applications
  • Business Intelligence
  • Point of sale systems
  • Location-based Advertising
  • Your Telephone System
  • Tips on purchasing marketing technology
 

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